I am a Service Designer who designs enhanced relationships between people and systems so that organizations can create meaningful experiences.

Portfolio

Project One: Leveraging resident expertise on outreach

How I transformed outreach approach frameworks in East Scarborough 

Two speech bubbles and a marker on a plain background.
Two speech bubbles and a marker on a plain background.

Service Design

User Research

Co-design

Problem-solving

Facilitation

64%

referrals increase YoY

90+

Participants

View project

64%

referrals increase YoY

90+

Participants

View project

Project Two: Diversity, Dialogue and Disruption 

How I recentered youth perspectives and agency in youth program design frameworks

Collage of youth testing their youth led approach on other youth
Collage of youth testing their youth led approach on other youth

Service Design

User Research

Co-design

Problem-solving

Facilitation

64%

referrals increase YoY

90+

Participants

View project

View project

300+

Youth participants

500%

Increase in engaged youth leaders

Project Three: Hi Henrietta

How we leveraged AI to improve health outcomes and experiences for Black patients in Canada

Mock image of the homescreen of the HiHenrieta application and the slogan "Your healthcare, your way, one chat away!"
Mock image of the homescreen of the HiHenrieta application and the slogan "Your healthcare, your way, one chat away!"

64%

referrals increase YoY

90+

Participants

View project

View project

UX Design

UI Design

User Research

Journey Mapping

Accessibility

Collaboration

AI

46

newsletter signups in one week

Project One: Leveraging resident expertise on outreach

How I transformed outreach approach frameworks in East Scarborough 

Service Design

User Research

Facilitation

Problem-solving

Co-design

Co-design

Co-design

64%

referrals increase YoY

90+

Participants

View project

Two speech bubbles and a marker on a plain background.

Project Two: Diversity, Dialogue and Disruption 

How I recentered youth perspectives and agency in youth program design frameworks

Service Design

User Research

Facilitation

Problem-solving

Co-design

Co-design

Co-design

300+

Youth participants

500%

Increase in engaged youth leaders

View project

Collage of youth testing their youth led approach on other youth

Project Three: Hi Henrietta

How we leveraged AI to improve health outcomes and experiences for Black patients in Canada

UX Design

UI Design

User Research

Journey Mapping

AI

AI

Accessibility

Collaboration

Accessibility

Collaboration

Accessibility

Collaboration

AI

46

newsletter signups in one week

View project

Mock image of the homescreen of the HiHenrieta application and the slogan "Your healthcare, your way, one chat away!"

Project One: Leveraging resident expertise on outreach

How I transformed outreach approach frameworks in East Scarborough 

Service Design

User Research

Facilitation

Co-design

Problem-solving

64%

referrals increase YoY

90+

Participants

View project

Two speech bubbles and a marker on a plain background.
Two speech bubbles and a marker on a plain background.

Project Two: Diversity, Dialogue and Disruption 

How I recentered youth perspectives and agency in youth program design frameworks

Service Design

User Research

Facilitation

Co-design

Problem-solving

300+

Youth participants

500%

Increase in engaged youth leaders

Collage of youth testing their youth led approach on other youth
Collage of youth testing their youth led approach on other youth

Project Three: Hi Henrietta

How we leveraged AI to improve health outcomes and experiences for Black patients in Canada

UX Design

UI Design

User Research

Journey Mapping

Accessibility

Collaboration

AI

46

newsletter signups in one week

Mock image of the homescreen of the HiHenrieta application and the slogan "Your healthcare, your way, one chat away!"
Mock image of the homescreen of the HiHenrieta application and the slogan "Your healthcare, your way, one chat away!"

About Me

Siona Koker

Service Designer

How can I help you? A phrase we often take for granted in the service industry and public sector, but is the core principle of my approach to Service Design. I have 5+ years in service design leading the design of processes, programs and services at public sector and nonprofit organizations with 50 to 500+ employees and up to 63M+ in annual revenue. My goal is to help your users, employees and organizations achieve their objectives by designing effective tools, systems and processes so you can make a positive impact on your users. If that sounds great to you, then I look forward to working with you.

My life before design

My journey to design has not been linear. With a passion for creating meaningful experiences, I have always sought to design spaces and services that make a difference to community members. I have founded clubs like the African Caribbean Students Club and worked for the Women’s Resource Centre in university, worked in administration and marketing for municipalities, and worked in community development for five years. Those experiences taught me that addressing inefficiencies, incoherence and inconsistencies in systems and processes through service design, service blueprinting, design thinking, facilitation, communication and collaboration can reduce friction for users on their journeys through organizations.

Myself and other founding members in a meeting with the African Caribbean Students Association at the University of British Columbia Okanagan.

Myself and my fellow co-coordinator hosting a workshop for the Women's Resource Centre at the University of British Columbia Okanagan.

Myself and my colleagues conducting outreach at a university resource fair.

Myself and other founding members in a meeting with the African Caribbean Students Association at the University of British Columbia Okanagan.

Myself and my fellow co-coordinator hosting a workshop for the Women's Resource Centre at the University of British Columbia Okanagan.

Myself and my colleagues conducting outreach at a university resource fair.

Myself and other founding members in a meeting with the African Caribbean Students Association at the University of British Columbia Okanagan

Myself and my fellow co-coordinator hosting a workshop for the Women's Resource Centre at the University of British Columbia Okanagan

Myself and my colleagues conducting outreach at a university resource fair.

Let’s connect

Headshot of Siona Koker

Feel free to get in touch so we can explore potential collaboration opportunities.
I would love to hear from you.

Email: siona.koker@gmail.com

2025 Siona Koker

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